HaRei is a love letter to the summers we grew up in, reimagined for kids today.

We are a local Sunshine Coast family living in this stunning part of the world where every day can feel like a summer holiday. We created this business from a place of intention, wanting to make life a little bit easier for busy parents. No more sunscreen battles and wrangling wriggly kids—just throw on a HaRei swimsuit and hat, zinc up their nose & cheeks and enjoy all-day sun protection.

HaRei offers full-coverage UPF 50+ swimsuits, reversible hats and adjustable quick-dry hooded towels. These towels compact down into their pocket and can be stored anywhere, ready to grab for those last-minute beach hangs!

Our vibrant pieces are designed to spark joy, inspired by our own little adventurers and the wondrous wildlife that inhabits our backyard. Some of their favourite animal friends have even made their way into our playful designs like “Charlie” the cheeky and cheerful wagtail, “Bronson” the buzzy bee and “Nippy” the crab.

Beach days, bush tracks, backyard adventures - our pieces are for wherever the fun is and are made to last the distance.

For kids who live outside and for parents who don’t want to spend an hour getting them ready - knowing the best moments start when you step outside.

Our name “HaRei” (pronounced Ha–Ray) was meaningfully created from our daughters names, Harlee and Reinah, with the sound giving us a fun "HOORAY" vibe and we say...

Hip Hip HaRei! Let’s have FUN in the SUN today!

With heart Lisa, Ant, Harlee & Reinah